Reflektor teamed up with Sid Lee to launch the new brand for WeedMD called Color Cannabis. The new branding aims to revolutionize the way consumers think of marijuana. The website features bright visuals that touch upon real, everyday moments and encourages users to be open-minded to new perspectives.
Our team's passion is to create something magical and memorable for the user. We call this element The Moment.
We devised an interactive scrolling animation that effectively communicated the brand's essence to the visitors through illuminating words and captivating photography.
Since the law in Canada requires all cannabis websites to validate the visitor's age, we've built a beautiful and intuitive age-gate to welcome the users to a world of Color.
Our team integrated animations and parallax effects on many elements, to bring each page to life.
Our design team tailored the design for mobile device screens to create a seamless experience for users on any device.
We've set up a flexible CMS platform, powered by Contentful, so that the client can manage all copy, media, products and their availability in each province.
Using our animation framework, our team created smooth and engaging animations throughout the website to create a memorable experience for the visitors.