Reflektor is annually tasked with developing CMS-driven touchscreen apps for the 2019 Canadian International Autoshow. Major car manufacturers from across the globe showcase their latest car models at the highly popular travelling exhibition.
The touchscreen apps we've designed and developed serve to educate the expo visitors of the newest updates and changes to their favourite car models.
To ensure flawless content layout and glitch-free functionality we developed our very own QA tool.
The apps allowed users to request test-drives and digital brochures of their favourite models.
The apps' content was populated using information from the manufacturers' official website.
This process automates the content population to ensure correct data.
To keep track of the numerous apps our team developed mind maps to stay organized. Data and content hierarchy was displayed in a visual way to make sure that key vehicle highlights were made a priority when it came to UX.