American Gods AR

To get fans excited about the new season for American Gods on Starz, we teamed up with Tendril to develop two Facebook AR filters.

The selfie filter allows users to superimpose themselves on a stylized, animated backround of their choice, to show support for the Old Gods or the New Gods.

The augmented reality statue filter placed one of two 3D statues in the user's environment, which they could resize and reposition wherever they wanted. Taping on the figure released a swarm of crows for Mr. Wednesday and drones for the New God.