Reflektor was approached to create an interactive experience for a live billboard erected in Toronto's busiest intersection, Dundas Square. The purpose, a three-day social media campaign for Under Armour’s Canadian social media launch. Let the games begin!
Use of multiple technologies to create an experience with human interactions.
Visuals for the board were created by combining many layers of pre rendered video assets, static graphics, 3D animations and interactions.
The animations were synced by the brand ambassadors' live content entry to display the Under Armour’s slogan “I will”.